I remember the first time Sugar Euphoria caught my eye. I was excited that a bakery opened next to one of the best pizzerias in the area. However, the white color palette and the elegant aesthetic made me wonder if it was an actual retail shop or if they just did custom wedding cakes.
In search of sweet treats, eventually I meekly walked through the bakery’s doorway, relieved to find that they do in fact sell desserts, as well as serve a full coffee menu.
One of the marquee treats is cupcakes. Cupcakes always brings me back to the 2000’s and shows like DC Cupcakes ushered the cupcake craze. My oldest was a fan of their red velvet rendition, Southern Belle.
As I’ve gotten older, I feel like my affinity for cake has gotten stronger. I’ve always appreciated cake as the celebratory treat for a special occasion but now I’ve sought it more often as an frequent indulgent.
Sugar Euphoria cakes aren’t overly moist, fluffy or cloyingly sweet which I appreciate in a refined cake.
What one thing I’ve come to truly enjoy about Sugar Euphoria is their partnerships. Whether it’s partnership with Slice Pie Shop or their current resident Bold Batch Creamy, to fun drinks teaming with Ghost Pepper Industries for a fancy hot chocolate.
Something that I’ve come to appreciate about Sugar Euphoria is the often candidness on their Instagram. Along with pictures of their desserts, they’ve shared the people and the realities of owning a bakery on Person Street. A street that just had two long restaurants announced closings. Which is more reason to root for them, along with some tasty desserts.
Sugar Euphoria
606 N Person St, Raleigh, NC 27604