"Our players deeply care about what Xbox is".
Earlier today, a new interview with Xbox president Sarah Bond was shared on YouTube by the folks at Fortune Magazine, and Bond had a particularly interesting response to a question about "redefining" the identity over at Xbox.
After spending a fair bit of the interview discussing the idea of "playing anywhere" and accessing your Xbox games across multiple devices, she was questioned about leading the brand through such a shift after multiple decades of being console-focused, and ultimately whether there's been some resistance towards that.
The post appeared first on. full article on purexbox.com
