Potentially as a wholly-owned subsidiary.

You can't have a quiet Friday night in the world of Xbox these days, can you?!

Out of nowhere, the folks over at The Information are reporting today that Microsoft has considered "spinning out or restructuring" the Xbox brand, although it's not something that's said to be imminent (in other words, it might not happen). The report mentions how multiple options haven't been "ruled out", including turning Xbox into a wholly-owned subsidiary or creating a "joint venture with other partners".

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Begin playing a week early!

The folks over at Xbox and Activision have announced today that they're adding campaign early access to pre-orders of Call of Duty: Modern Warfare 4, meaning you can start playing it on October 16, 2026.

This specifically applies to the Standard Digital Edition or Vault Edition of the game across multiple platforms including Xbox Series X and Xbox Series S.

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Let's be honest, it's pretty self-explanatory.

Following the Xbox Games Showcase this past Sunday, there was a bit of talk about Marvel's Blade and why Bethesda's new Xbox IP didn't appear at the event despite being announced a few years ago.

Xbox's Chief Content Officer Matt Booty was asked about this in an interview with Variety (published on Wednesday), to which he explained that not everything can make it into the show, with "other beats coming up in the year".

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They say they just need time.

It's been a weird week-or-so for Stellar Blade. A sequel to the highly popular PS5 and PC game was announced at the State of Play last week (called Stellar Blade: Blood Rain), and the developer hinted that it might be a multiplatform release. However, at the Nintendo Direct on Tuesday, the original game was announced for Switch 2 but not Xbox.

This unsurprisingly caused a lot of Xbox fans to bombard SHIFT UP Corporation (the developer and publisher of Stellar Blade) with requests for a port of the original game - especially if we'll be getting the sequel as well.

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Or at least, it should be.

Over the past couple of days, we've noticed numerous people pointing out that they've received the new Xbox startup animation on their consoles, and after looking into it a bit further, it turns out this happened on Wednesday.

This was part of a public Xbox system update that included multiple new features - specifically four new things on top of the startup animation. The vast majority of these have been highlighted here at Pure Xbox already (because they've been live for Xbox Insiders for some time now), but we thought we'd recap them for the public release!

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"Targeting a rollout starting June 12".

Back at the start of June, we reported on a problem that was plaguing some Forza Horizon 6 players in which their save files were either getting corrupted or disappearing entirely, and both the Forza Support team and Team Xbox are now working hard to "help improve these issues".

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Update: Everything should be up and running again.

Just in case you're waking up to the Xbox Network servers being down, you're not alone!

Lots of reports have been shared this morning about the same issue, with players from across the world reporting that they're unable to access online play, cloud saves and various other functionality.

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Three more games to check out over the next few days.

The Xbox Free Play Days program has returned once more for the coming weekend, and for this latest edition from June 11th to June 14th, we've got three games playable for free on Xbox consoles.

Here's Microsoft's full Free Play Days lineup:

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Based on early pre-release footage, of course.

With Halo: Campaign Evolved less than two months away, our friends over at Digital Foundry have been getting access to Xbox Series X and PC builds of the game, giving us our first taste of what to expect in terms of performance.

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At first glance, it's visually stunning!

Back at the start of this month, we highlighted the reveal of Clutch — a new ambitious AAA racer from the former Forza Horizon creative director Mike Brown — and it's just received its first gameplay reveal today.

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"I cannot wait for this".

Yesterday afternoon, a new 30-minute gameplay demo for Fable suddenly appeared on the official Xbox YouTube channel, giving us our best glimpse yet at what to expect from the Playground Games reboot in February 2027.

You can watch the full thing up above (seriously, it's well worth it), and it's no surprise that the reaction has been a largely positive one amongst Xbox and Fable fans. We've been scouring the likes of Reddit and Twitter to see what people have to say, and even though it's not all good stuff, there's definitely a lot of excitement floating around.

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"Longer than any campaign [The Coalition has] built".

Following the full reveal of Gears of War: E-Day at the Xbox Games Showcase a few days ago, the good folks over at IGN have been finding out more information about the game, including how long the campaign will be.

Let's start with that bit - The Coalition says that the campaign for Gears of War: E-Day will be around 14 hours, which is longer than any campaign the studio has ever built. It'll also include more collectibles than ever.

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